Critical Things to Consider When Going it Alone: How to Sell a House by Owner

Citing a dual desire to maintain control over the process and save money, more and more younger people are opting to upgrade their living situation, taking advantage of For Sale by Owner (FSBO).

FSBO has been around for decades, but as more millennials move from their first to their second home, 36% are choosing to go it alone, as are about a quarter of GenX-ers.

Here’s what to know when selling a house by owner.

Should You Sell Your Home Yourself?

Before deciding to sell your home without a real estate agent, there are four considerations.

1. Are You Willing to Deal With Buyers’ Real Estate Agents?

While you may not have an agent, many buyers do. And they expect you, the seller, to pay their sales commission, traditionally 3 percent of the sales price, if an agent brings you a buyer. 

No commission to selling agents means a smaller pool of potential purchasers.



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2. How Comfortable Are You with Sales and Marketing?

Selling a home is work. You'll need great photos or video, signage with your contact information, an online listing and/or property web page, and attractive, descriptive fliers.

3. Can You Stand Rude Comments About Your House?

Some buyers will hate your house or may put down your home to reduce the price.  That's why professional agents have their sellers leave when buyers come in. Criticism can make you too emotional to negotiate properly.

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