On Sunday, Feb. 13, tens of millions of people will tune in to watch the Cincinnati Bengals take on the LA Rams in NFL 2022 Super Bowl LVI at 6:30 p.m. EST. Aside from the Joe Burrow and Matthew Stafford matchup, commercials are a bright spot.
Major cryptocurrency exchanges like Coinbase and FTX will feature their brands during the big game. The crypto ads might make good fodder for the water cooler, but you might want to pay particular attention to FTX’s spot.
Not only will the company be advertising its crypto platform, but it will also be giving away bitcoins. While you might be focused on the game’s over/under, the bitcoin price could suddenly become more relevant.
FTX, which supports the trading of crypto derivatives, will launch a contest during the game, the reward for which will be bitcoins. To keep the thrill alive, the prize will be commensurate with the time that the FTX ad runs during the Super Bowl, based on EST.
t’s all very cloak and dagger, but what we do know is that FTX’s crypto ad will run in the second half of the game — so sometime after Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar hit the stage.
If the ad runs at 9:02 pm EST, the prize will be 9.02 BTC, which, based on the current bitcoin price of about $44,000, amounts to close to $400,000. In this case, time is on your side. The later the ad runs...